Minnesota Twins CEO – Dave St. Peter

During our trip we had the pleasure of meeting with Dave St. Peter who is the Minnesota Twins, a Major League Baseball team, CEO. A large task of his has been focusing on creating the best possible experience for fans at Target Field, their stadium. This includes factors like services, facility development, history, and sustainability. In order to provide these things, money is needed, so revenue streams have to be monitored carefully. A couple of their revenue streams are tickets, food and beverage, merchandise, and sponsorships. To successfully bring in revenue, they must understand how to appeal to different segments of customers. An example is providing outreach into communities which may not be drawn towards attending games but find ways to engage them. Apart from those tasks, another goal of his as CEO is increase diversity within fan bases and also employees.

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