During our trip we had the pleasure of meeting with Dave St. Peter who is the Minnesota Twins, a Major League Baseball team, CEO. A large task of his has been focusing on creating the best possible experience for fans at Target Field, their stadium. This includes factors like services, facility development, history, and sustainability. In order to provide these things, money is needed, so revenue streams have to be monitored carefully. A couple of their revenue streams are tickets, food and beverage, merchandise, and sponsorships. To successfully bring in revenue, they must understand how to appeal to different segments of customers. An example is providing outreach into communities which may not be drawn towards attending games but find ways to engage them. Apart from those tasks, another goal of his as CEO is increase diversity within fan bases and also employees.
This is a soccer club which has existed for many years, at different levels of competition and with different names. In 2015, it was announced that Minnesota United FC would become the 22nd professional team in the Major League Soccer (MLS). Prior to this, the club had been playing at lower levels but still professional soccer leagues. Along with the transition to the MLS, a new stadium has also been built. The stadium was completed in 2018. The club began its MLS journey in 2017. They played in the University of Minnesota’s TCF Bank stadium while they waited the completion of the new stadium. The club does not have any rivalries in the MLS, due to the fact that it has not been involved in as much competition. The club does have a number of official and unofficial supporter groups. The roster includes a number of key players, one being Darwin Quintero, who has had a successful career in one of Mexico’s most recognized teams, prior to his transfer.